I was cruising around in the soda aisle of a supermarket the other day (standard afternoon fodder for me) when I spotted a kaiju in the wild. Apparently, this label design is two years old (!?), but I'm just now seeing it. I swear to God, bottles of Mtn Dew Code Red are emblazoned with an image of a giant turtle monster causing a ruckus and clutching a cherry. Now, how many giant turtle monsters do you know? Does Daiei Film know about this? I guess the biggest question I have is WHAT THE F*CK?
Why on Earth would a soft drink brand cross-pollinate with such a random intellectual property, much less one that hasn't been culturally relevant here in the states for eons? And why a bootleg Gamera? Why not work with Daiei to use official Gamera iconography? Oh, and why Gamera??? Is there a new film on the horizon that I don't know about? So. Many. Questions.
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